About Me
Creative and results-driven Graphic Design & Marketing Specialist with 6+ years of experience supporting public-sector and financial organizations through strategic marketing, brand design, and digital communications.
I specialize in developing cohesive visual campaigns, managing social media platforms, and translating complex information into clear, engaging messaging. My experience includes creating marketing materials, coordinating events, and supporting internal and external communications that strengthen community engagement and organizational trust.
Known for strong organization, collaboration, and attention to detail, I bring both creative vision and strategic thinking to every project.
F&M Bank — Social Media Graphics (Redesign)
Project 1: Mobile Banking Awareness (COVID)
Overview:
During COVID, in-person banking declined significantly. F&M needed to quickly educate customers about mobile banking options in a clear and accessible way. This redesign focuses on improving readability on small screens and strengthening the call-to-action to drive app downloads.
Objective:
Increase awareness of mobile banking options during COVID when in-person visits declined.
Strategy & Design Improvements:
• Established a stronger visual to guide attention
• Strengthened call-to-action to encourage app downloads
• Increased color contrast for mobile readability
• Modernized layout for improved engagement
Before (Adobe Stock Photo)
After (Redesigned in Canva)
Project 2: Financial Education Wednesday Series
Overview:
This reoccurring social media series was developed to promote financial literacy resources, increase website engagement, and support the bank’s broad range of community education initiatives during Financial Literacy Month and beyond.
Objective:
Increase engagement and website traffic by transforming a recurring caption-only series into a visually engaging, scroll-stopping financial education campaign.
Strategy & Design Improvements:
Conducted content audit of recurring Wednesday series and identified low-visual engagement due to caption-only format
Shifted to a visual-first content strategy to improve scroll-stopping performance on social platforms
Created cohesive branded templates to strengthen visual consistency and brand recognition
Focused on branding and stronger calls-to-action to encourage module clicks
Designed graphics with mobile readability and share-ability in mind
Impact:
Increased website traffic to interactive financial education modules
Supported branch-level outreach initiatives in local schools
Contributed to growth in youth savings account openings
Strengthened community perception of the bank as a financial education leader
Before (Stock Photo from Financial Literacy Partner Everfi)
After (Redesigned in Canva)
Project 3: Podcast Promotion
Overview:
F&M Bank produced a monthly business podcast designed to connect local professionals, spotlight community leaders, and position the bank as a trusted financial partner throughout Middle Tennessee.
Objective:
Increase awareness and engagement for the bank’s monthly podcast while strengthening community relationships and positioning F&M as a knowledgeable, locally invested institution.
Strategy & Design Improvements:
• Created a consistent branded visual system for episode announcements
• Highlighted local business leaders to increase community relevance
• Incorporated voice assistant call-to-action (“Alexa, play…”) to encourage easy listening
• Adapted messaging by county to localize engagement
• Focused on educational and business-driven value
Results:
• Increased visual consistency across social channels
• Strengthened brand recognition for recurring content
• Helped drive traffic to podcast hosting platform
• Elevated perceived professionalism of bank marketing
Before (Adobe Stock Photo)
After (Redesigned in Canva)
Project 4: Social Media & Brand Development for local Realtor
Overview:
Developed a cohesive brand identity and strategic social media content system for a local real estate professional to increase visibility, engagement, and client leads. Focused on scroll-stopping visuals, consistent branding, and video content to attract buyers and sellers in a competitive market.
Objective:
Increase local brand visibility, elevate perceived professionalism, and generate consistent engagement through strategic content and visual branding.
Strategy & Design Improvements:
• Developed cohesive brand color palette, typography system, and visual standards
• Designed custom “New Listing’, “Under Contract,” and educational graphics
• Produced short-form video content (Reels) optimized for engagement
• Implemented storytelling-driven captions to humanize brand voice
• Balanced lifestyle and listing content to improve audience retention
Visual Branding & Static Graphics
Short-form video content for Instagram Reels & Social Media Marketing
Kitchen Walkthrough Reel:
Instagram Reel created for Real Estate Listing Promotion
Self Promotion Reel:
Instagram Reel created to share that the realtor will help make the home buying process seamless with knowledge and guidance.